The 75th anniversary for the Joshua Tree National Park as part of the United States national park system

It has been 75 years since the Joshua Tree National Park was established as a protected national monument by President Franklin Roosevelt in 1936 under the California Desert Protection Act.

Located along the San Bernadino County-Riverside County borders, the sprawling park encompasses more than 1,235 square miles and approximately 790,636 total acres – an area that is larger than the State of Rhode Island – with 429,690 acres designated specifically as a wilderness area.

Split between parts of the Mojave Desert and the lower section of the Colorado Desert, the Joshua Tree National Park offers a wealth of visual desert landscapes, including various rock formations formed more than 100 million years ago, hiking trails, rocking climbing formations and various wildlife that includes over 250 species of bird.

Areas of the park in the elevated and slightly cooler Mojave Desert region are littered with ocotillo and the cholla cactus (also known as the 'jumping cactus), while parts of the park that reside in the Colorado Desert are filled with the monument's namesake, the Joshua tree. Also cutting through a portion of the Joshua Tree National Park is the Little San Bernardino Mountains that include beautiful California juniper and pinyon pine trees.

In honor of the Joshua Tree National Park's 75th anniversary, an inspirational campaign has been created to highlight and pay tribute to national monument named for the many native trees that grow in the area, the Joshua tree (Yucca brevifolia).

According to a release, the R&W Creative Group has partnered with the national park to create, “Wander in Wonder – 75 Years of Inspiration campaign is designed to highlight the natural beauty of the Park and the inspiration it provides its visitors.

The “Wander in Wonder” campaign for the Joshua Tree National Park will include a variety of different events and announcements that will offer “a new brand identity, out of home billboards, an online photography contest, print advertising, a concert series, a limited edition guitar collaboration with Fender Guitars, and 75th Anniversary merchandise available in park visitor centers.”